The Effect of Social Media Activities on Brand Loyalty for Banks: The Role of Brand Trust
The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via Sma...
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| Main Author: | |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
MDPI AG
2022-10-01
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| Series: | Administrative Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3387/12/4/148 |
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