MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

Small and medium-scale enterprises (SMEs) are an essential component of the nation’s economy, contributing in several ways, including creating money, opening up new employment opportunities, introducing innovations, and fostering competition. This research investigated the impact of marketing strate...

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Detalhes bibliográficos

Principais autores:	Nfawa Erasmus Usani, Emem Akaniyene Sampson, Idongesit Joshua Essien, Ubong Martin Christopher, Mfon Isaac Effiong
Formato:	Artigo
Idioma:	Inglês
Publicado em:	BelloPrint Pazardjik 2024-01-01
coleção:	Journal of Bio-Based Marketing
Assuntos:	marketing strategies performance of smes micromarketing electronic marketing and marketing communication
Acesso em linha:	https://journalbbm.files.wordpress.com/2024/01/article_4.pdf
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