Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry
The rising penetration and value of online information reviews in the hospitality industry have been extensively examined. People are increasingly interacting on interactive online media, prompting firms to create online communities to share electronic word-of-mouth (eWOM) with them and with one ano...
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| Główni autorzy: | , , , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Frontiers Media S.A.
2022-06-01
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| Seria: | Frontiers in Psychology |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.916206/full |
| Etykiety: |
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