SOCIAL MEDIA USE AND SME PERFORMANCE IN NIGERIA: DO DIGITAL ENTREPRENEURIAL ORIENTATION, DIGITAL LITERACY, AND ORGANIZATIONAL AMBIDEXTERITY MODERATE THIS RELATIONSHIP?

This study examines the effect of social media use on SME performance, focusing on the quasi-moderating roles of digital entrepreneurial orientation, digital literacy, and organizational ambidexterity. A total of 232 SME owners in the retail and wholesale industry in Lagos State, Nigeria, were purpo...

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Bibliografiska uppgifter

Huvudupphov:	Uzoma Heman ONONYE, Nwanne Beauty OKWECHIME, Dumebi Ezar EHIGIATOR
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Bucharest University of Economic Studies 2025-12-01
Serie:	Business Excellence and Management
Ämnen:	digital literacy entrepreneurial orientation organizational ambidexterity sme performance social media
Länkar:	https://beman.ase.ro/special_issue_5/15.pdf
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