SOCIAL MEDIA USE AND SME PERFORMANCE IN NIGERIA: DO DIGITAL ENTREPRENEURIAL ORIENTATION, DIGITAL LITERACY, AND ORGANIZATIONAL AMBIDEXTERITY MODERATE THIS RELATIONSHIP?

This study examines the effect of social media use on SME performance, focusing on the quasi-moderating roles of digital entrepreneurial orientation, digital literacy, and organizational ambidexterity. A total of 232 SME owners in the retail and wholesale industry in Lagos State, Nigeria, were purpo...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Uzoma Heman ONONYE, Nwanne Beauty OKWECHIME, Dumebi Ezar EHIGIATOR
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Bucharest University of Economic Studies 2025-12-01
coleção:	Business Excellence and Management
Assuntos:	digital literacy entrepreneurial orientation organizational ambidexterity sme performance social media
Acesso em linha:	https://beman.ase.ro/special_issue_5/15.pdf
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!