Presentation and Validation of Brand-Customer Communication Model in Social Media Platform: A Case Study: Cosmetics Industry
Purpose: The purpose of this research was to provide a model for Validating and Presenting Brand-Customer Interaction Model in Digital Platform in the Cosmetics Industry.Method: This research was applied in its purpose and utilized a mixed approach (qualitative and quantitative). In this regard, thi...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Allameh Tabataba'i University Press
2024-07-01
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| سلاسل: | International Journal of Digital Content Management |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://dcm.atu.ac.ir/article_17532_bbed9eb6ec2504b0ed6f91439ca2115f.pdf |
| الوسوم: |
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