Presentation and Validation of Brand-Customer Communication Model in Social Media Platform: A Case Study: Cosmetics Industry
Purpose: The purpose of this research was to provide a model for Validating and Presenting Brand-Customer Interaction Model in Digital Platform in the Cosmetics Industry.Method: This research was applied in its purpose and utilized a mixed approach (qualitative and quantitative). In this regard, thi...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Allameh Tabataba'i University Press
2024-07-01
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| Serier: | International Journal of Digital Content Management |
| Fag: | |
| Online adgang: | https://dcm.atu.ac.ir/article_17532_bbed9eb6ec2504b0ed6f91439ca2115f.pdf |
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