A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation
There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander & Genest, 2001...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Assuntos: | |
| Acceso en liña: | https://journals.uj.ac.za/index.php/jcsa/article/view/1724 |
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