A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation

There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander & Genest, 2001...

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Autors principals:	Irma Meyer, Gideon de Wet
Format:	Artigo
Idioma:	Inglês
Publicat:	University of Johannesburg 2022-10-01
Col·lecció:	Communicare
Matèries:	reputation management corporate communication organisation’s reputation middle management employees’ reputation of the organisation?
Accés en línia:	https://journals.uj.ac.za/index.php/jcsa/article/view/1724
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