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A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation

There seems to be consensus amongst scholars that reputation management rests on a foundation of corporate communication, and it is moreover believed that the chief executive officer (CEO) is the perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander & Genest, 2001...

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Principais autores: Irma Meyer, Gideon de Wet
Format: Artigo
Sprog:Inglês
Udgivet: University of Johannesburg 2022-10-01
Serier:Communicare
Fag:
reputation management
corporate communication
organisation’s reputation
middle management employees’
reputation of the organisation?
Online adgang:https://journals.uj.ac.za/index.php/jcsa/article/view/1724
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