Fits like a glove? Knowledge and use of size finders and high-end fashion retail returns
With returns imposing a growing burden on retail supply chains, major e-commerce platforms are increasingly implementing size recommendations to curb returns. Based on a fit valence and fit reference framework, we test whether customers using the size finder are more likely or less likely to return...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Elsevier
2025-09-01
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| シリーズ: | Journal of Innovation & Knowledge |
| 主題: | |
| オンライン･アクセス: | http://www.sciencedirect.com/science/article/pii/S2444569X25001246 |
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