Fits like a glove? Knowledge and use of size finders and high-end fashion retail returns
With returns imposing a growing burden on retail supply chains, major e-commerce platforms are increasingly implementing size recommendations to curb returns. Based on a fit valence and fit reference framework, we test whether customers using the size finder are more likely or less likely to return...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2025-09-01
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| coleção: | Journal of Innovation & Knowledge |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2444569X25001246 |
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