Generation Z’s journey from value consciousness to store loyalty: Mediating roles of consumer satisfaction and store trust in private label retailing in an emerging economy
This study investigates the psychological and relational pathways through which Generation Z consumers’ value consciousness fosters store loyalty toward private labels (PLs) in Turkey’s hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating roles...
محفوظ في:
| المؤلفون الرئيسيون: | , , , , |
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| التنسيق: | Artigo |
| اللغة: | Espanhol |
| منشور في: |
Elsevier
2026-01-01
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| سلاسل: | European Research on Management and Business Economics |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.sciencedirect.com/science/article/pii/S2444883426000045 |
| الوسوم: |
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