Generation Z’s journey from value consciousness to store loyalty: Mediating roles of consumer satisfaction and store trust in private label retailing in an emerging economy
This study investigates the psychological and relational pathways through which Generation Z consumers’ value consciousness fosters store loyalty toward private labels (PLs) in Turkey’s hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating roles...
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| Автори: | , , , , |
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| Формат: | Artigo |
| Мова: | Espanhol |
| Опубліковано: |
Elsevier
2026-01-01
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| Серія: | European Research on Management and Business Economics |
| Предмети: | |
| Онлайн доступ: | http://www.sciencedirect.com/science/article/pii/S2444883426000045 |
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