Quand l’IAG chamboule les pratiques professionnelles des conseillers client
Faced with intense competition from new players (fintechs) and the empowerment of over-informed customers, banking organizations are deploying generative artificial intelligence (GAI) tools that regulate the work of customer advisors. This contribution, which is focused on transformations in communi...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Francês |
| Udgivet: |
Société Française de Sciences de l’Information et de la Communication (SFSIC)
2026-05-01
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| Serier: | Revue Française des Sciences de l’Information et de la Communication |
| Fag: | |
| Online adgang: | https://journals.openedition.org/rfsic/18795 |
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