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Quand l’IAG chamboule les pratiques professionnelles des conseillers client

Faced with intense competition from new players (fintechs) and the empowerment of over-informed customers, banking organizations are deploying generative artificial intelligence (GAI) tools that regulate the work of customer advisors. This contribution, which is focused on transformations in communi...

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Bibliografiske detaljer
Hovedforfatter: Lynda Abjean
Format: Artigo
Sprog:Francês
Udgivet: Société Française de Sciences de l’Information et de la Communication (SFSIC) 2026-05-01
Serier:Revue Française des Sciences de l’Information et de la Communication
Fag:
Online adgang:https://journals.openedition.org/rfsic/18795
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