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Unveiling Gold Membership Classification Using Machine Learning

The main challenge in loyalty programs is selecting customers with limited funding. To address it, we explore various machine learning-based classification models. This study aims to enhance the effectiveness of a marketing strategy that promotes gold membership to customers with prior transaction h...

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Principais autores: Vincencius Christiano Tjokro, Raymond Sunardi Oetama, Iwan Prasetiawan
Format: Artigo
Sprog:Inglês
Udgivet: Society of Visual Informatics 2024-12-01
Serier:JOIV: International Journal on Informatics Visualization
Fag:
gradient boost
random forest
logistic regression
decision tree
direct marketing.
Online adgang:https://joiv.org/index.php/joiv/article/view/2023
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