Unveiling Gold Membership Classification Using Machine Learning
The main challenge in loyalty programs is selecting customers with limited funding. To address it, we explore various machine learning-based classification models. This study aims to enhance the effectiveness of a marketing strategy that promotes gold membership to customers with prior transaction h...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Society of Visual Informatics
2024-12-01
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| coleção: | JOIV: International Journal on Informatics Visualization |
| Assuntos: | |
| Acesso em linha: | https://joiv.org/index.php/joiv/article/view/2023 |
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