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Unveiling Gold Membership Classification Using Machine Learning

The main challenge in loyalty programs is selecting customers with limited funding. To address it, we explore various machine learning-based classification models. This study aims to enhance the effectiveness of a marketing strategy that promotes gold membership to customers with prior transaction h...

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Kaydedildi:
Asıl Yazarlar: Vincencius Christiano Tjokro, Raymond Sunardi Oetama, Iwan Prasetiawan
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Society of Visual Informatics 2024-12-01
Seri Bilgileri:JOIV: International Journal on Informatics Visualization
Konular:
gradient boost
random forest
logistic regression
decision tree
direct marketing.
Online Erişim:https://joiv.org/index.php/joiv/article/view/2023
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