Strategic Approach to Increase Purchase Interest in Alternative Energy Vehicles in Bogor
This research investigates the influence of product quality, social media marketing, and price perception on consumers' intention to purchase electric vehicles, with brand awareness serving as a mediating factor. Conducted in Bogor City, the study employed a quantitative method involving 385 respon...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-11-01
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| coleção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Acesso em linha: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8236 |
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