Redefining the Sales Call: The Buyer’s Perspective
Recent technological advances, such as the Internet, social media, and related technologies, are revolutionizing the field of sales. Sales calls are the fundamental means of sales communication between salespeople and buyers. Traditionally, sellers used face-to-face sales calls as the primary form o...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Management Association
2023-01-01
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| coleção: | Marketing Management Journal |
| Acesso em linha: | https://doi.org/10.63963/001c.151160 |
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