The Impact of Governance on the Development of Trust in Buyer-Seller Relationships
What influence does governance have on the development of trust in buyer-seller relationships? In this paper, a transaction cost argument is used to advance our understanding of this important yet under-researched area by studying the effect that various modes of governance has on trust building in...
I tiakina i:
| Ngā kaituhi matua: | , , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Marketing Management Association
2008-01-01
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| Rangatū: | Marketing Management Journal |
| Urunga tuihono: | https://doi.org/10.63963/001c.150947 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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