The Impact of Governance on the Development of Trust in Buyer-Seller Relationships
What influence does governance have on the development of trust in buyer-seller relationships? In this paper, a transaction cost argument is used to advance our understanding of this important yet under-researched area by studying the effect that various modes of governance has on trust building in...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Marketing Management Association
2008-01-01
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| 叢編: | Marketing Management Journal |
| 在線閱讀: | https://doi.org/10.63963/001c.150947 |
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