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The role of strategic planning in relationship marketing

The evolution of relationship marketing has been one of the most talked about, partly because it not only proposed a radical change at the very beginning of the marketing action and philosophy, but also because of its complexity. Among many different issues regarding the relationship marketing, the...

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Detalhes bibliográficos
Principais autores: Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU
Formato: Artigo
Idioma:Inglês
Publicado em: Editura Fundatiei Romania de Maine 2010-12-01
coleção:Annals of Spiru Haret University Economic Series
Assuntos:
Acesso em linha:http://anale.spiruharet.ro/index.php/economics/article/view/499
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