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The role of strategic planning in relationship marketing

The evolution of relationship marketing has been one of the most talked about, partly because it not only proposed a radical change at the very beginning of the marketing action and philosophy, but also because of its complexity. Among many different issues regarding the relationship marketing, the...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU
Μορφή: Artigo
Γλώσσα:Inglês
Έκδοση: Editura Fundatiei Romania de Maine 2010-12-01
Σειρά:Annals of Spiru Haret University Economic Series
Θέματα:
Διαθέσιμο Online:http://anale.spiruharet.ro/index.php/economics/article/view/499
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