Specifics of the marketing audit in the financial-banking sector
Broadly speaking, the literature on the marketing audit and marketing of services has developed on a separate track. The prerequisite for a particular framework in developing the marketing audit of services is that it does not take sufficient account on the services features, even if the marketing a...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Editura Fundatiei Romania de Maine
2010-09-01
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| Schriftenreihe: | Annals of Spiru Haret University Economic Series |
| Schlagworte: | |
| Online-Zugang: | http://anale.spiruharet.ro/index.php/economics/article/view/675 |
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