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MTEs and revisit intention: The mediating role of destination attachment and sharing experiences on social media

The study aims to investigate the role of destination attachment and sharing travel experiences on social media in the relationship between memorable tourism experiences (MTEs) and revisit intention. This study focused on Ha Long Bay, Vietnam, with limited research on predicting tourists’ intentions...

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Principais autores: Van Vien Vu, Van Hao Hoang, Hoai Thu Nguyen
פורמט: Artigo
שפה:Inglês
יצא לאור: LLC "CPC "Business Perspectives" 2024-04-01
סדרה:Innovative Marketing
נושאים:
destination attachment
Ha Long Bay
memorable tourism experiences
revisit intention
sharing travel experiences
גישה מקוונת:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19945/IM_2024_02_Vu.pdf
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