IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM

This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam. Combining qualitative and quantitative research methods with a 593-tourist survey at the destinations. The results show tha...

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Principais autores:	Pham Ngoc Kim KHANH, Nguyen Thanh LONG
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Editura Universităţii din Oradea 2023-12-01
Colecção:	Geo Journal of Tourism and Geosites
Assuntos:	destination social responsibility destination brand equity revisit intention tourism southeast region in vietnam
Acesso em linha:	https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl10-1165.pdf
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