IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM
This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam. Combining qualitative and quantitative research methods with a 593-tourist survey at the destinations. The results show tha...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Editura Universităţii din Oradea
2023-12-01
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| Seri Bilgileri: | Geo Journal of Tourism and Geosites |
| Konular: | |
| Online Erişim: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl10-1165.pdf |
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