The Influence of Gamification on Repurchase Intention at E-Marketplace from a Habit Perspective
This study investigates how gamification influences habit formation and repurchase intention in Indonesian e-marketplaces, focusing on key elements such as points, rewards, badges, and challenges. Using the Stimulus-Organism-Response (SOR) model and habit formation theory, the research examines how...
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| Główni autorzy: | , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
University of Zagreb Faculty of organization and informatics
2025-01-01
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| Seria: | Journal of Information and Organizational Sciences |
| Hasła przedmiotowe: | |
| Dostęp online: | https://hrcak.srce.hr/file/477813 |
| Etykiety: |
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