The Influence of Gamification on Repurchase Intention at E-Marketplace from a Habit Perspective
This study investigates how gamification influences habit formation and repurchase intention in Indonesian e-marketplaces, focusing on key elements such as points, rewards, badges, and challenges. Using the Stimulus-Organism-Response (SOR) model and habit formation theory, the research examines how...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
University of Zagreb Faculty of organization and informatics
2025-01-01
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| Reeks: | Journal of Information and Organizational Sciences |
| Onderwerpen: | |
| Online toegang: | https://hrcak.srce.hr/file/477813 |
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