Digital marketing and sustainability awareness in Saudi higher education: the roles of green student engagement and institutional support

This paper explores the effect of digital marketing on sustainability awareness among Saudi higher education students, with green student engagement as a mediating and institutional support as a moderating variables. Based on the Stimulus Organism Response (S–O–R) model, Institutional Theory, and th...

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Detalhes bibliográficos

Principais autores:	Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Suhaib Bani Kinana
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2026-12-01
coleção:	Cogent Business & Management
Assuntos:	Digital marketing practices sustainability green student engagement institutional support Saudi higher education Marketing
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2666462
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