Digital marketing and sustainability awareness in Saudi higher education: the roles of green student engagement and institutional support

This paper explores the effect of digital marketing on sustainability awareness among Saudi higher education students, with green student engagement as a mediating and institutional support as a moderating variables. Based on the Stimulus Organism Response (S–O–R) model, Institutional Theory, and th...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Suhaib Bani Kinana
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Taylor & Francis Group 2026-12-01
Цуврал:	Cogent Business & Management
Нөхцлүүд:	Digital marketing practices sustainability green student engagement institutional support Saudi higher education Marketing
Онлайн хандалт:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2666462
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!