Código QR (código de barras bidimensional)

ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT

This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative method. Th...

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Principais autores: Ni Putu Lusiana Pratiwi, Made Sudiarta
Format: Artigo
Sprog:Inglês
Udgivet: Politeknik Negeri Bali 2019-09-01
Serier:Journal of Applied Sciences in Travel and Hospitality
Fag:
marketingstrategy
lowseason
ie matrix
swotanalysis
Online adgang:http://ojs.pnb.ac.id/index.php/JASTH/article/view/1424
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