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ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT

This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative method. Th...

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Hlavní autoři: Ni Putu Lusiana Pratiwi, Made Sudiarta
Médium: Artigo
Jazyk:Inglês
Vydáno: Politeknik Negeri Bali 2019-09-01
Edice:Journal of Applied Sciences in Travel and Hospitality
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On-line přístup:http://ojs.pnb.ac.id/index.php/JASTH/article/view/1424
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