Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products
In selling packaged rice products, Perum BULOG needs to implement the right marketing strategy in order to increase the buying interest of prospective consumers. This study aims to analyze factors that affect brand equity and purchasing decisions of packaged rice products. The research design uses a...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Bogor Agricultural University
2021-11-01
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| Serier: | Jurnal Manajemen & Agribisnis |
| Online adgang: | https://jurnal.ipb.ac.id/index.php/jmagr/article/view/36339 |
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