SOCIAL MEDIA MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH BRAND TRUST AND BRAND IMAGE IN LOCAL COFFEE SHOPS ON JAVA ISLAND

This study examines the effect of Social Media Marketing on Purchase Intention toward local coffee shops in Java Island, with Brand Trust and Brand Image as mediating variables. A quantitative method was used, which involved surveying 376 individuals who actively use social media and have come into...

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Detalles Bibliográficos

Autores principales:	Septiana Nurul Kharimah, Eka Sudarmaji
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Universitas Nusa Cendana 2026-03-01
Colección:	Journal of Management Small and Medium Enterprises (SME's)
Materias:	Social Media Marketing Brand Trust Brand Image Purchase Intention Local Coffee Shops
Acceso en línea:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/26516
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