Millennials' Consumer Behavior in the Coffee Agroindustry: The Effect of Consumer Attitudes on Purchasing Decisions
Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketing strategies by estimating the influence of...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Gadjah Mada
2023-02-01
|
| Colecção: | Agritech |
| Assuntos: | |
| Acesso em linha: | https://jurnal.ugm.ac.id/agritech/article/view/66577 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|