Millennials' Consumer Behavior in the Coffee Agroindustry: The Effect of Consumer Attitudes on Purchasing Decisions
Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketing strategies by estimating the influence of...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Gadjah Mada
2023-02-01
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| Col·lecció: | Agritech |
| Matèries: | |
| Accés en línia: | https://jurnal.ugm.ac.id/agritech/article/view/66577 |
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