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ELECTRONIC-WORD OF MOUTH AND PRODUCT QUALITY ON BUYING INTEREST THROUGH TRUST IN ONLINE SHOPS

This research aims at investigating the influence of e-WOM and product quality on buying interest through the customers’ trust. This research used a quantitative research design with survey method. This research employed descriptive and verification research methods. A path analysis was conducted to...

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Principais autores: Dikdik Harjadi, Dadang Suhardi, Nur Ayisiyah
פורמט: Artigo
שפה:Inglês
יצא לאור: Universitas Pasundan 2019-12-01
סדרה:Trikonomika
גישה מקוונת:https://journal.unpas.ac.id/index.php/trikonomika/article/view/2140
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