Marketing innovations as source of enterprise's competitive advantage

Enterprise's competitiveness and strategic position are influenced by numerous factors. Market factors represent significant group that cause the need for developing new business models and implementing strategic shifts in business orientations of enterprises. Development of innovations and marketin...

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Библиографические подробности

Главные авторы:	Stanković Ljiljana, Đukić Suzana, Popović Ana
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Srpsko udruženje za marketing 2014-01-01
Серии:	Marketing (Beograd. 1991)
Предметы:	innovations competition market orientation marketing competences enterprise business performances
Online-ссылка:	http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2014/0354-34711404271S.pdf
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