MARKET ATTRACTION AND CAPABILITY FACTORS IN IMPROVING MARKETING PERFORMANCE THROUGH STRATEGIC DEVELOPMENT
Private universities have high competition and demand to show their quality and reliable competitiveness. This research aims to analyze the attraction factor of private universities and their capabilities in supporting the development of marketing strategy and performance. This research applied a qu...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Padjadjaran
2020-09-01
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| coleção: | Jurnal Bisnis dan Manajemen |
| Assuntos: | |
| Acesso em linha: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/482 |
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