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Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020

The global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the ma...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Nelson de Matos, Marisol B. Correia, José Ramón Saura, Ana Reyes-Menendez, Nuno Baptista
Hōputu: Artigo
Reo:Inglês
I whakaputaina: MDPI AG 2020-09-01
Rangatū:Social Sciences
Ngā marau:
Urunga tuihono:https://www.mdpi.com/2076-0760/9/10/168
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