Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020

The global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the ma...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Nelson de Matos, Marisol B. Correia, José Ramón Saura, Ana Reyes-Menendez, Nuno Baptista
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	MDPI AG 2020-09-01
Цуврал:	Social Sciences
Нөхцлүүд:	public sector public marketing main trends benefits barriers
Онлайн хандалт:	https://www.mdpi.com/2076-0760/9/10/168
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!