Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020
The global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the ma...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2020-09-01
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| Serie: | Social Sciences |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2076-0760/9/10/168 |
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