Il packaging come icona culturale? Processi di significazione e meccanismi intertestuali

This paper analyses product packaging as cultural icons that condense and spread socio-cultural values. Some global brand’s packs became unmistakable signs of those brands (take the contour bottle of Coca-Cola or the Nutella jar) but also objects able to communicate consumption values, cultural habi...

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Autor principal:	Ilaria Ventura Bordenca
Format:	Artigo
Idioma:	Inglês
Publicat:	Associazione Ocula 2020-04-01
Col·lecció:	Ocula
Matèries:	icona culturale cultural icon packaging intertestualitã  traduzione brand visualitã  intertestuality translation visuality
Accés en línia:	https://www.ocula.it/files/OCULA-22-VENTURABORDENCA-Il-packaging-come-icona-culturale.pdf
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