Il packaging come icona culturale? Processi di significazione e meccanismi intertestuali
This paper analyses product packaging as cultural icons that condense and spread socio-cultural values. Some global brand’s packs became unmistakable signs of those brands (take the contour bottle of Coca-Cola or the Nutella jar) but also objects able to communicate consumption values, cultural habi...
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| Автор: | |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Associazione Ocula
2020-04-01
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| Серія: | Ocula |
| Предмети: | |
| Онлайн доступ: | https://www.ocula.it/files/OCULA-22-VENTURABORDENCA-Il-packaging-come-icona-culturale.pdf |
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