Il packaging come icona culturale? Processi di significazione e meccanismi intertestuali

This paper analyses product packaging as cultural icons that condense and spread socio-cultural values. Some global brand’s packs became unmistakable signs of those brands (take the contour bottle of Coca-Cola or the Nutella jar) but also objects able to communicate consumption values, cultural habi...

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Podrobná bibliografie

Hlavní autor:	Ilaria Ventura Bordenca
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Associazione Ocula 2020-04-01
Edice:	Ocula
Témata:	icona culturale cultural icon packaging intertestualitã  traduzione brand visualitã  intertestuality translation visuality
On-line přístup:	https://www.ocula.it/files/OCULA-22-VENTURABORDENCA-Il-packaging-come-icona-culturale.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!