THE INFLUENCE OF GREEN ENTREPRENEURSHIP AND GREEN PRODUCT INNOVATION ON THE PURCHASE INTEREST OF GENERATION Z CONSUMERS
This study aims to examine the influence of Green Entrepreneurship and Green Product Innovation on Purchase Intention among Generation Z consumers in Malang City. A quantitative approach with a cross-sectional survey design was employed. Data were collected using a structured Likert-scale questionna...
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| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Indonésio |
| Baskı/Yayın Bilgisi: |
Nurul Jadid University
2025-12-01
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| Seri Bilgileri: | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
| Konular: | |
| Online Erişim: | https://ejournal.unuja.ac.id/index.php/profit/article/view/13584 |
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