THE INFLUENCE OF GREEN ENTREPRENEURSHIP AND GREEN PRODUCT INNOVATION ON THE PURCHASE INTEREST OF GENERATION Z CONSUMERS

This study aims to examine the influence of Green Entrepreneurship and Green Product Innovation on Purchase Intention among Generation Z consumers in Malang City. A quantitative approach with a cross-sectional survey design was employed. Data were collected using a structured Likert-scale questionna...

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Auteurs principaux:	Achmad Basofitrah, Sudarmiatin Sudarmiatin, Naswan Suharsono, Puji Handayati
Format:	Artigo
Langue:	Indonésio
Publié:	Nurul Jadid University 2025-12-01
Collection:	Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah
Sujets:	green entrepreneurship, green product innovation, purchase intention, generation z, malang city.
Accès en ligne:	https://ejournal.unuja.ac.id/index.php/profit/article/view/13584
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