THE INFLUENCE OF GREEN ENTREPRENEURSHIP AND GREEN PRODUCT INNOVATION ON THE PURCHASE INTEREST OF GENERATION Z CONSUMERS
This study aims to examine the influence of Green Entrepreneurship and Green Product Innovation on Purchase Intention among Generation Z consumers in Malang City. A quantitative approach with a cross-sectional survey design was employed. Data were collected using a structured Likert-scale questionna...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Indonésio |
| 出版事項: |
Nurul Jadid University
2025-12-01
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| シリーズ: | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
| 主題: | |
| オンライン･アクセス: | https://ejournal.unuja.ac.id/index.php/profit/article/view/13584 |
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